Types of Advertising !!!!

Today virtually any medium is being used for advertising. Even media is being innovated all the time. Outdoor and transit media options are increasing immensely. Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popup, skywriting, bus stop benches, human caricature cutouts, magazines, newspapers, town criers, side panels of buses, banners attached to or sides of airplanes ("logojets"), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers, doors of bathroom stalls, stickers on apples in supermarkets, shopping cart handles (grabertising), the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an "identified" sponsor pays to deliver their message through a medium is advertising.

Most popular modes of advertising today are TV, Radio, News paper,
Hoardings and Internet.

Broadly advertising is divided into two main categories.

Digital Advertising

Television Advertising / Music in Advertising :


The TV owing to its power and reach is generally considered the most effective mass-market advertising medium, as is reflected by the high prices TV networks charge for commercial airtime during popular TV events. The annual Super Bowl football game in the United States is known as the most prominent advertising event on television. The average cost of a single thirty-second TV spot during this game has reached US$3 million (as of 2009). The majority of television commercials serve as a lively break to the programming and provide humour along with information in a highly creative manner. Infomercials: An infomercial is a long-format television commercial, typically five minutes or longer. The word "infomercial" combining the words "information" & "commercial". The main objective in an infomercial is to create an impulse purchase, so that the consumer sees the presentation and then immediately buys the product through the advertised toll or website. Infomercials arrange information in a 'to the point' manner so that the vitals of the products and their features are conveyed effectively and subsequently results in purchase.

Radio Advertising :


Radio advertisements are broadcast as radio waves to the air from a transmitter to an antenna and then to a receiving device. Airtime is purchased from a radio station or the numerous channels today in exchange for airing the commercials. While radio has the obvious limitation of being restricted to sound, proponents of radio advertising often cite this as an advantage and is often used while on transit.

Online Advertising :


Online advertising as is evident from the name uses the massive platform of the Internet and its potential for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, in text ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.

Product placements :


In film advertising, also known as guerrilla or covert advertising is when a product or brand is embedded in entertainment and media. For example, in a film, the main character can use an item or other of a definite brand, as in the movie Minority Report, where Tom Cruise's character John Anderton owns a phone with the Nokia logo clearly written in the top corner, or his watch engraved with the Bulgari logo. Another example of advertising in film is in I, Robot, where main character played by Will Smith mentions his Converse shoes several times, calling them "classics," because the film is set far in the future. I, Robot and Spaceballs also showcase futuristic cars with the Audi and Mercedes-Benz logos clearly displayed on the front of the vehicles. Cadillac chose to advertise in the movie The Matrix Reloaded, which as a result contained many scenes in which Cadillac cars were used. Similarly, product placement for Omega Watches, Ford, VAIO,BMW and Aston Martin cars are featured in recent James Bond films, most notably Casino Royale. In "Fantastic Four: Rise of the Silver Surfer", the main transport vehicle shows a large Dodge logo on the front. Blade Runner includes some of the most obvious product placement; the whole film stops to show a Coca-Cola billboard.

Press advertising :


Press and the print media, the most common form of advertising consists of advertising in a printed medium such as a newspaper, magazine, or trade journal. This encompasses everything from media with a very broad readership base, such as a major national newspaper or magazine, to more narrowly targeted media or special interest tools such as newspapers and trade magazines on very specialized topics. A form of press advertising is classified advertising, which allows private individuals or companies to purchase a small, narrowly targeted ad for a low fee, advertising a product or service. Another form of press advertising is the Display Ad, which is a larger ad (can include art) that typically occupies a larger space of a newspaper and is priced high. This comprises the mainline advertising in print media. Outdoor advertising: Hoardings are large structures located in public places which display advertisements to passing pedestrians and motorists. Most often, they are located on main roads largely busy with vehicular traffic; however, they can be placed in any location with large amounts of viewers, such as on mass transit vehicles and in stations, in shopping malls or office buildings, and in stadiums.

Mobile billboard advertising :


Mobile billboards are generally vehicle mounted billboards or digital screens which are mobile and go around preselected areas by the client, mostly those areas which are inhabited by its target audience. This vehicle creates interest by its peculiarity and also passes on the message effectively. These dedicated vehicles mounted by billboards are often lighted; some being backlit, and others employing spotlights. Some billboard displays are constant, while others change; for example, continuously or periodically rotating among a set of advertisements. Mobile displays are used for various situations in metropolitan areas throughout the world, including: Target advertising, one-day, and long-term campaigns, Conventions, Sporting events, Store openings and similar promotional events, and Big advertisements from smaller companies.

In-store advertising :


In-store advertising is any advertisement placed in a retail store. It includes placement of a product in visible locations in a store, such as at eye level, at the ends of aisles and near checkout counters, eye-catching displays promoting a specific product, and advertisements in such places as shopping carts and in-store video displays.

Celebrity branding :


This type of advertising takes help of celebrity power, fame, money, popularity to gain recognition for their products and promote specific stores or products. Celebrities often endorse their products, announcing or suggesting that the concerned brand is their favourite brand. Celebrities are often involved in advertising campaigns such as television or print adverts to advertise specific or general products. The use of celebrities to endorse a brand can also be sometimes detrimental to the brand. One mistake by a celebrity can be detrimental to the public relations of a brand. For example, following his performance of eight gold medals at the 2008 Olympic Games in Beijing, China, swimmer Michael Phelps' contract with Kellogg's was terminated, as Kellogg's did not want to affiliate with him after he was photographed smoking marijuana.