The Perfect Solution–Participative Matrix Marketing

Need of the hour is to get the viewers attention. Advertisers are going through a tough time in doing so. Viewers today have unlimited choices for their entertainment. It is very difficult to hold them to view ads. It is not even sure if the entire message has been put across It is very simple. Advertisers want that you should watch their advertisements and they pay for that today whenever you watch television, listen to the radio, read a newspaper, see a billboard, or any of dozens of other methods. These all traditional advertising methods are not very effective as they once were. TV's now have DVR's where people can fast forward over commercials. Radios are getting replaced with MP3 players and newspapers with the Internet.