Why is Advertising Necessary?

Advertising is inevitable part of economy and is vital to the business world. It is the tool to communicate between companies and users.

There is cut throat competition in business. It is impossible for companies to create their brand awareness without advertising. Advertisement creates awareness among people, about the various products and services which may be useful to them in various ways and are available.


Advertising increases sales by creating awareness and building perception

Advertising presents persuasive arguments to lead to sale

Advertising helps to differentiate brands

Advertising works when it is different and breaks the clutter. Then only it gets noticed.

Advertising deals indirectly with potential action (purchase), on the part of someone by creating interest and emotion that turn them towards the product or service advertised.

Advertising is not asking the consumer to go buy the service or product, but helps to create a liking or inclination towards the brand. This positive attitude for the brand more often leads to purchase.

At the same time, the other components in the marketing mix, mediated by competitive activity in the market place, will all contribute to the likelihood of someone actually banking with bar clays after seeing the advertising.

Advertising is critical for the image and lifecycle of a brand.

What is Advertising?

Advertising is a paid form of communication, designed to promote or sell a product, a service, or an idea. Advertising reaches people through various vehicles of mass communication. In everyday life, people encounter many different kinds of advertising. Printed ads are found in newspapers and magazines. Poster ads are placed in buses, subways, and trains. Neon signs are scattered along the streets of our cities. Hoardings dot the landscape along our highways. Commercials creep in between radio and television programming. Advertising is a multibillion dollar industry (more than $100 billion a year) in the U.S. itself. Many companies depend only on advertising to remain in business. Advertising helps manufacturers to convince people to buy their products. Business firms use advertising to promote an "image" for their company or corporate identity. Businesses depend on advertising to gain new customers and increase sales. Individuals, political candidates and their parties, organizations and groups, and the government also advertise. The armed forces use ads to recruit volunteers. Special interest groups promote a cause or try to influence people's thoughts and actions. Politicians use ads to try to win votes. And people advertise in newspapers to sell cars, homes, property, or other items.